Copywriting: Successful Writing For Design, Advertising And Marketing
Copywriting: successful writing for design, advertising, and marketing / Mark Shaw | |
| Nomor Panggil | 659.132 2 SHA c (1) |
| Pengarang | Shaw, Mark, author |
| Subjek | Advertisting copy Business writing Language arts & disciplines -- Compositions & creative writing |
| Penerbitan | London: Laurence King , 2012 |
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
| Sumber Pengatalogan | LibUI eng rda |
| ISBN | [9781780670003] |
| Tipe Konten | text |
| Tipe Media | unmediated |
| Tipe Carrier | volume |
| Edisi | [Second edition, 2 nd ed] |
| Deskripsi Fisik | 240 pages : illustration ; 25 cm |
| Catatan Bibliografi | |
| Catatan Seri | |
| Catatan Umum | |
| Catatan Versi Asli | |
| Lembaga Pemilik | Universitas Indonesia |
| Lokasi | Perpustakaan UI, Lantai 2 |
- Ketersediaan
- Ulasan
- Sampul
| Nomor Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.132 2 SHA c (1) | 01-15-02976 | TERSEDIA |
| 659.132 2 SHA c (1) | 01-15-02977 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20398401 |
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
Copywriting: Successful Writing For Design, Advertising And Marketing
Source: http://lib.ui.ac.id/detail.jsp?id=20398401
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